A perfect harmony of timeless elegance and pure automotive enthusiasm shaped the success of the I.C.E. St. Moritz 2026, the International Concours d'Elegance, which is considered a benchmark for the winter season of the automotive elite. The event on 30. and 31. January 2026 transformed the crystal clear, frozen surface of Lake St. Moritz into an extraordinary stage, on which 50 masterpieces of classical and sports engineering could be seen. This selection of rare icons inspired an audience of all generations, who celebrated the automobile not only as a vehicle, but as an authentic work of art.
On Friday, the 30th January, the international jury selected the best of their class in the five categories of the competition, awarding the elegance, rarity and history of each model: Lancia Stratos, 1976 (Legendary paintwork); Maserati 4CLT, 1949 (Open wheels); Jaguar XJ220, 1993 (The Birth of the Hypercar); Ferrari 750 Monza, 1955 (Barchettas on the Lake); Talbot-Lago T150C SS "Teardrop", 1937 (Icons on Wheels). The prize for the best sound went to the Pontiac Vivant, 1965 (Barchettas on the Lake).
Photo Credits: Andrea Klainguti for The I.C.E. St. Moritz
The second day of the event, Saturday, the 31. January, began with the eagerly awaited free rides of the Concours vehicles, which enchanted both the participants and the spectators with their moving reflections on the frozen surface of the lake. In the afternoon, at the end of the event, the Best in Show Prize was awarded. The trophy, which was specially designed by the renowned architect Lord Norman Foster for The I.C.E. - who personally presented it together with Peter Harrison, CEO of Richard Mille EMEA - went to the 1937 Talbot-Lago T150C SS "Teardrop" (Icons on Wheels). In addition, the Ferrari Dino 206 S, 1967 (Icons on Wheels) won the Spirit of St. Moritz Award, signed by artist Rolf Sachs and presented by Marijana Jakic, CEO of St. Moritz Tourismus AG. Finally, the McLaren F1 GTR Lark, 1996 (Birth of the Hypercar) was awarded the audience award Hero Below Zero.
Photo Credits: Andrea Klainguti for The I.C.E. St. Moritz
Once again this year, The I.C.E. has once again involved the entire municipality of St. Moritz with activities between the lake and the city center, creating an impressive experience that combines engines, art, design and lifestyle. The lively atmosphere and tangible enthusiasm made this issue an unforgettable experience and confirmed The I.C.E. as an event not to be missed.
The demonstrations of the Patrouille Suisse were greatly appreciated. The official aerobatics squadron of the Swiss Air Force flew over the frozen lake of St. Moritz and the Engadine Mountains and offered the audience a high-intensity and spectacular air show.
Photo credits: Davide Bianchet for The I.C.E. St. Moritz
The organisation thanks the participants who have registered their vehicles, which are indispensable for this event, as well as the local institutions and official partners, starting with the title sponsor Richard Mille, the main partners St. Moritz Tourismus AG, Badrutt's Palace Hotel, Loro Piana, UBS, Bang & Olufsen, VistaJet, Vincenzo Dascanio and Junkers Aircraft the automobile exhibitors Maserati, Pagani Automobili, Bugatti, Rimac, Koenigsegg, Meyers Manx, Aston Martin and RM Sotheby's. And finally Campari Group, Eccentrica, Goodwool, MV Agusta, Pininfarina, RUF, Bodybuilder Touring Superleggera, Badilatti, Blasto, Blunotte Eventi, HRX, La Marzocco, Les Crêtes, Pirelli and Profumoir.
The I.C.E. St. Moritz – The International Concours d'Elegance
The event, launched in 2019 by Marco Makaus, has created an unprecedented concept in the world of the Concours d'Elegance: a unique fusion of art and sport, both static and dynamic, in a unique place. The event, which is inextricably linked to the lake where it takes place, has always been carried out with respect for the ecological and natural heritage of the Engadin. The participating vehicles are carefully selected and access to the public is deliberately limited to protect their invaluable value.
See you at the I.C.E. 2027!
Photo Credits: Andrea Klainguti for The I.C.E. St. Moritz
Source: Jetset Media - Pictures © Andrea Klainguti & Davide Bianchet
